Soft2Bet appoints former Ladbrokes and 888 head as CPO
Supplier strengthens its senior team with the hire of industry veteran Yoel Zuckerberg
Soft2Bet has appointed former Aspire Global and Ladbrokes Coral head Yoel Zuckerberg as its new chief product officer (CPO).
Zuckerberg brings 15 years of experience to his new role, having recently held positions at Aspire Global, Ladbrokes Coral and 888holdings.
He joins Soft2Bet from Aspire Global where he most recently served as VP of product since December 2019. He orignialyl joined Aspire Global in April 2018 as head of product.
Zuckerberg also spent more than four years with Ladbrokes over two spells in poker, gaming and country manager roles.
He also spent eight months with 888 working on its CRM team.
Zuckerberg will have a critical role in the development of the company’s casino and sports betting products. One of his primary objectives as the new CPO is to support the growth of the group through the improvement of existing products and by bringing new ideas for brand launches.
Zuckerberg said: “I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”
Uri Poliavich, CEO of Soft2Bet, said: “Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”