BetVictor names new head of Heart Bingo
Sarah Caskie steps up to top role at white-label brand after stints across affiliate and acquisition divisions
BetVictor has appointed its former head of affiliates, Sarah Caskie, to become its head of Heart Bingo.
Caskie will take charge of the online brand, one of the several B2B operations launched by BetVictor in recent years.
BetVictor secured a partnership with Heart’s parent company Global in September 2021 to relaunch the brand, and has previously secured white-label solutions for Parimatch in the UK and BildBet in Germany.
Caskie originally joined BetVictor in August 2017 as head of affiliates before being promoted to head of acquisition in May 2021.
Prior to joining BetVictor, Caskie spent almost five years with Coral as an affiliate manager. She also had a brief spell with Stan James.
At the time of the partnership’s announcement, BetVictor director of igaming Turlough Lally said: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand.
“Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises. We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”
Last month, BetVictor confirmed a new partnership with leading sports radio station talkSPORT to launch a UK-facing sports betting site.