Betfair International promotes Shane O’Driscoll to marketing director
Flutter stalwart assumes the role following almost two years as digital director amid series of changes at brand
Betfair International has promoted Shane O’Driscoll from within to fill the role of marketing director.
O’Driscoll, who has eight-and-a-half years’ industry experience, all with Flutter-owned Paddy Power and Betfair, takes the reigns after a spell as digital director at Betfair International between November 2020 to July 2022.
The Dublin University graduate first joined Betfair in September 2015, assuming the role of head of display, ad operations, marketing tech and SEO, a role that he continued for almost two years after the Paddy Power and Betfair merger in February 2016.
He then held further roles as head of search and head of growth for Paddy Power Betfair.
O’Driscoll also had a near three-year stint at Paddy Power in Dublin between September 2012 and July 2014, spending a year at Groupon before returning to the industry.
In his role as marketing director, he will be in charge of all marketing operations at the exchange’s International division.
He will continue to be based in Dublin.
His appointment comes two months after marketing MD Kimberley Daly was promoted to MD of Betfair International.
Flutter announced on 20 July that long-serving UK and Ireland CEO Conor Grant was stepping aside in order to take a career break.