BetVictor agrees Liverpool FC partnership
Operator replaces Marathonbet as global online betting partner and will sponsor Premier League club's training kit
BetVictor has signed a three-year deal to become the global betting partner of Liverpool Football Club, replacing previous sponsor Marathonbet.
The agreement, which was announced this afternoon, will also see the Gibraltar-based operator sponsor the training kit of the Premier League team.
BetVictor will create unique offers and betting markets for Liverpool matches while the operator’s branding will also heavily feature at Anfield and on Liverpool’s press conference backdrop.
New customers can get 50/1 on Liverpool winning the Premier League next season, while new customers can back Liverpool to win any trophy next season at 4/1.
BetVictor CEO Andreas Meinrad said he was “delighted” to be working with Liverpool FC and looked forward to engaging with its worldwide fan base.
“We’re looking forward to working with such a great club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans,” Meinrad said.
The deal with Liverpool comes as its partnership with Chelsea football club ended on 30 June.
Marathonbet confirmed its sponsorship deal with the Anfield outfit has ended, just a year after securing a three-year deal to become the club’s regional betting partner.
“The deal signed last year was one of our biggest sponsorship deals to date and was representative of Marathonbet’s growth in the UK market in recent years,” a Marathonbet spokesperson said.
“Not only did we deliver our vow to bring more value to Liverpool FC fans in the sports betting community, thanks to a host of lucrative enhancements and offers, but we were also privileged to share the Marathonbet brand with a passionate city that lives and breathes football – just like us.
“There are exciting times ahead for both Liverpool FC and Marathonbet and we wish the club and fans the best of luck for the season ahead.”