This week in B2B news (25 February)

Pariplay and Sportingtech sign strategic partnership

Aspire Global’s Pariplay has signed a distribution deal with Sportingtech. This deal will see Pariplay’s full Fusion™ suite made available via Sportingtech’s Quantum platform.

This deal will give Sportingtech access to Pariplay’s premium content from more than 70 industry suppliers. In addition, this partnership will see Pariplay extend its presence in Europe and LATAM.

Andrew Maclean, VP of sales at Pariplay, said: “This deal with Sportingtech makes perfect sense for us as we continue to look for strong partners to further expand across regulated markets.

“Sportingtech’s Quantum platform is top-notch and with a strong presence in key jurisdictions this partnership will be important to us as we continue to grow the reach of our content through our Fusion™ platform.”

Ivo Doroteia, CEO of Sportingtech, said: “We are thrilled to continue our recent momentum by partnering with Pariplay, a renowned aggregator with a growing reputation.

“Its substantial content portfolio features leading market content, and this partnership will see us strengthen our offering with even more value for our operator partners,” he added.

Soft2Bet boosts payment solution with MuchBetter

Soft2Bet has partnered with payment provider MuchBetter to aid in the payment process for its customers.

The partnership will enable Soft2Bet to enhance its payment offering, allowing customers to deposit money without involving their banks as well as accepting payments more easily.

The partnership is already live, with Soft2Bet utilising MuchBetter’s PSP solutions, high conversion percentage and popularity.

Bryan Cherrett, head of Payment operations at Soft2Bet, said: “We’re delighted to have agreed a deal with MuchBetter; this partnership will provide us with all the payment services needed to please our ever-growing customer base.

“Thanks to its easy-to-use efficient platform, we are adamant that the deal will significantly enhance our payment process.”Mark Sperring, head of sales at MuchBetter, said: “This is a great deal for everyone at MuchBetter, and we are excited to help a leading brand like Soft2Bet. With a crucial need for gaming brands to offer a smooth and easy payment service, we know we will be a valuable asset to the company.”

Risk experts Matt Howard and Tom Daniel join Propus Partners

Sportsbetting consultant Matt Howard, and former Kambi SVP of risk management Tom Daniel, have joined consultancy business Propus Partners to support the firm’s focus on providing risk management, trading and odds creation advice and solutions to its clients.

Howard spent 17 years in the sports betting industry working with William Hill, BetFred, BetConstruct and Aspire Global.

After a decade with Kambi and seven years before that with Unibet, Daniel moves to Propus.

Founding partner of Propus, Mark Israney, said: “Over the last couple of years, there has been a clear pattern of requests from clients to help them better understand the world of risk management and to define and implement effective trading strategies. With the vast knowledge and experience that Matt and Tom have, I’m excited that we can service this demand and focus the business in this direction going forward”.

PXP Financial partners with US esports betting service, Esports Entertainment Group

PXP Financial Inc announced a new partnership with Esports Entertainment Group, who are part of the global esports betting market.

PXP will offer gateway services, including cards and cash at cage options, allowing esports customers to deposit or withdraw cash from an online real money gaming account. PXP will also introduce a range of alternative payment methods for provisions such as instant bank-to-bank payments for pay-ins and pay-outs.

Esports Entertainment Group has recently been approved by the state of New Jersey to become the US’ first betting company for competitive video games.

Kamran Hedjri, CEO at PXP Financial Inc, said: “As betting on competitive video games is becoming increasingly popular, we are extremely excited to mark an industry first with our partner Esports Entertainment Group. They share our passion for innovation and ambition to offer the smoothest and most personalised services to the wide-reaching gaming community. As we continue our expansion into the US esports betting space, we will strengthen Esports Entertainment Group’s growth by supporting them with our advice and in-depth knowledge of the payments industry.”

Grant Johnson, CEO of Esports Entertainment Group, said: “We couldn’t be more delighted to be working alongside the PXP Financial team with their vast knowledge of gaming payments and experience in the US market. We are confident their services will take betting in gaming to the next level for our customers.”

Delasport secures B2B license for sports, casino and PAM from the Malta Gaming Authority

Delasport has secured a licence from the Malta Gaming Authority. As a result, the sports betting and online casino firm have acquired an MGA B2B class 1 for casino and class 2 for sport licence, which allows Delasport to offer a one-stop-shop solution of player account management, sports betting as a turnkey or plug and play sportsbook iframe and online casino.

Delasport CEO, Oren Cohen Shwartz, said: “We are happy to receive the MGA B2B license for our casino and sports betting solutions. The MGA license is an important milestone in our market’s availability strategy. In 2022, we plan to enter several new regulated markets around the globe to meet with our partners’ expansion strategy.”

Pretty Technical partners with Flows to accelerate delivery

Online gaming solutions provider Pretty Technical has signed an agreement with the innovation platform, Flows.

The first project between the two will be to release the “Bonus Engine”. This is a part of Pretty Techincal’s Mikado platform, which is a player account management solution. Using Flows’ performance real-time data processing pipeline, Flows builder, and no-code interface, Pretty Technical hope to launch the platform in Q2 2022.

On the deal, Shantal Naidoo, product lead at Pretty Technical, said: “Our teams are focused on delivering value fast, whilst maintaining and developing a robust and modular platform. Mikado is the core of our igaming solution, and Flows enables us to not compromise on quality and bonus functionality. We have an ambitious roadmap for Mikado and we are excited to engage with innovative partners to ensure that our offer delivers longevity to our clients.”

CEO at Flows, James King, added: “We’re really excited to have been chosen by Pretty Technical to accelerate their delivery roadmap and support in customising their offering to clients. This agreement, very much highlights the versatility of Flows and the breadth of use cases for it within the digital space to be utilised by both great providers like Pretty Technical and operators alike. I believe that Pretty Technical’s approach to clients in customising their engine, to suit both the individual as well as the regulatory framework in which that individual operates, will make for a very competitive offering.”