The week in B2B news (17 December)
LSports partners with BetConstruct
LSports has struck a new partnership with igaming technology and service provider BetConstruct.
The new deal provides BetConstruct with the unique bet stimulation product, BetBooster. As part of the agreement, the company will integrate the service with its end customers.
BetBooster is an automated AI betting stimulation service producing real-time sports betting tips for all popular sports and leagues, including low tier, and offering all popular betting markets with multilingual support.
Yoav Ziv, LSports VP sales, said: “BetBooster is one of a kind, already proving itself as a significant turnover and engagement booster. This new partnership with BetConstruct will allow the company to offer its customers a unique solution and a guarantee to increase their overall rates. We’re excited to see where this takes us.”
NeoGames signs agreement with Sisal Şans
NeoGames and Sisal Şans have announced the signing of an agreement to transform customer experience in Turkey.
Sisal Şans will receive access to the NeoGames Studio portfolio of games, providing players access to a steady, ongoing stream of new and unique titles, which is expected to transform the overall gaming experience offered by the lottery throughout Turkey.
Moti Malul, NeoGames CEO, said: “This is a superb opportunity to enrich our footprint within the European market and to continue building a long-term relationship with Sisal Şans, a market leader in Turkey. We share a common goal to create unique and exciting online gaming experiences and we hope that the addition of our titles to the lottery’s offerings will help draw in new audiences and support their customer acquisition strategy.”
Betby chooses Oddin.gg as esports betting provider
Oddin.gg has secured a new B2B deal with sportsbook platform provider Betby.
Betby will integrate Oddin.gg’s esports odds feed, with the platform available to all global clients.
Chris Nikolopoulos, CCO of Betby, said: ‘’We are constantly striving to improve our product, giving our clients the highest quality available in the market. As soon as we heard esports betting was a priority for many of them, we started looking into the best product available. We are very happy to find Oddin.gg. After due diligence, we found their quality standards to be the highest in the industry. Also, the integration process is going smoothly and we can’t wait to have it ready and available to all our clients.’’
Superlotto Games boosts market presence with new partnership
Superlotto Games has taken a step in strengthening its global position by partnering up with Skilrock Technologies.
As a result of this partnership, Superlotto Games’ casino, e-instant lottery and live lottery games will now be available alongside Skilrock Technologies’ game portfolio in over 26 jurisdictions.
Sujit Lahiry, Skilrock Technologies executive director, commented on the partnership: “We are truly excited about this opportunity to work with Superlotto Games, a globally proven and renowned player in the online gaming industry. Skilrock Technologies has an excellent relationship with its clients and a truly omni-channel, omni-gaming platform that will be further enriched with Superlotto Games’ added innovative and exiting content. For us, it has always been our primary goal to collaborate with such brands to expand our offerings and reach in these markets.”
HotBox partners with OpenBet by joining Arena platform
OpenBet has secured a partnership with HotBox, adding the developer’s mobile-first Football Squares pools product to its Arena sportsbook content platform
HotBox takes the classic pool-style game of Football Squares and brings it into the modern era through a mobile-first product. Through an interactive and patented marketplace concept, sports bettors can buy, sell, trade and bid on other users’ squares both pre-match and in-play.
Nikos Konstakis, OpenBet VP sports product, said: “We are thrilled to welcome HotBox to the Arena platform, with the brand providing unique solutions that allow users to apply their own skills of trading and hedging to Football Squares pools. This addition demonstrates the ever-growing appeal of Arena and the endless possibilities it offers to sportsbooks worldwide.”