Casumo to launch Pay N Play product in Sweden

Casumo is set to introduce its Pay N Play brand to the Swedish market following a successful initial launch in Finland.

Kazoom Casino, which is powered by Gaming Innovation Group (GiG) and supported by payments solution provider Trustly, debuted in Finland in September 2020.

Casumo is now looking to expand its Pay N Play presence in the Nordics by bringing Kazoom to the Swedish market.

Pay N Play brands are hugely popular in the region due to their swift processing of payments.

Kindred Group and Betsson Group both launched their own pay and play brands in 2020.

Phillip Manzi, Casumo director of markets, said: “It’s been a privilege to see how people have collaborated as one team to launch Kazoom, problem solving and persevering to ensure the best customer experience.

“A massive thanks to everyone for demonstrating the best Casumo values,” he added.

Speaking on the launch of Kazoom in September 2020, Casumo CEO Shelly Suter-Hadad said the brand was a key “building block” in the brand’s growth roadmap.

Suter-Hadad said: “To differentiate in a crowded space, we put our focus on building a distinctive and dynamic brand that brings a new energy to the market and stands out from the rest—something we do best.

“Kazoom Casino is an exciting building block in our group’s expansion, bringing to fruition yet another component of our multi-brand strategy,” she added.