The week in B2B news (23 July)

Pragmatic Play enters Romania

Pragmatic Play has made its bingo debut in Romania after securing a partnership with Princess Casino.

Under the remit of the agreement, Pragmatic Play will supply the Crowd Entertainment-owned operator with its complete bingo solution.

Claire McDaid, Pragmatic Play, VP bingo operations, said: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.”

Daniela Asaftei, Crowd Entertainment CRM marketing manager, added: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.”

Design Works Gaming lands Kindred Group deal

Design Works Gaming (DWG) has landed a content supply agreement with major operator Kindred Group.

DWG’s titles will go live across Kindred’s Unibet and 32Red brands with games including Flippin’ Rich and Hold Your Horses now available.

Troy Zurawski, DWG CEO, said: “Partnering with Kindred Group is another major milestone for DWG. Since we launched our RMG offering, we’ve grown quickly by building deep and mutually beneficial relationships with forward-thinking operators such as Kindred Group.”

Gareth Jennings, Kindred head of RNG casino, added: “Adding Design Works Gaming titles to our portfolio underlines our commitment to offering the best casino experience on the market.”

Kalamba Games grows in Italy

Kalamba Games has expanded its presence in Italy after integrating its remote gaming server with BetFlag.

BetFlag players will now be afforded cases to Kalamba’s range of slot titles including Age of Huracan and Blazing Bull.

Giles Lucas, Kalamba Games CCO, said: “It is exciting to see such high demand for our content and anticipate exceptional and continued growth in Italy as well as the other regulated markets we enter throughout the year.”

Domenico Galizia, BetFlag CEO, added: “We are very excited about the collaboration with Kalamba and we look forward to achieving our goals together.”

Salsa Technology strikes Spearhead Studios deal

Salsa Technology has inked a partnership with EveryMatrix-owned Spearhead Studios.

Salsa Technology’s aggregator platform will now be able to provide content from Spearhead Studios’ 45-strong game portfolio.

Alberto Alfieri, Salsa Technology COO, said: “Spearhead Studios share our philosophy of creating outstanding games with a localised design that really understands what the player wants. These new titles will be a welcome addition to our Salsa Gator offering.”

Mathias Larsson, Spearhead Studios MD, added: “We are very excited to integrate our games into Salsa Technology. They will be a great partner for us, especially in the Latin American market, where they have a strong reputation and presence.”

Matrix iGaming joins EveryMatrix RGS solution

EveryMatrix has onboarded Chicago-based gaming provider Matrix iGaming into its RGS solution.

The studio will now leverage EveryMatrix’s remote gaming server capabilities to produce and manage its upcoming titles.

Mathias Larsson, RGS Matrix MD, said: “This partnership signals a positive advancement in the US market in line with our long-term expansion plans. Matrix iGaming has an exciting roadmap ahead, and I’m looking forward to assisting them in producing and distributing their upcoming titles.”

Frank Fatehali, Matrix iGaming CEO, added: “Joining RGS Matrix is an exciting step ahead for us. Our focus has been on creating land-based content, and we are now ready to start building a prominent online presence.”

Wazdan makes Switzerland debut

Wazdan has made its debut in the Swiss market after securing an agreement with local operator Swiss Casinos.

Via the deal, Swiss Casinos’ online arm, Casino Zürichsee, will now offer players five Wazdan titles out of the 15 certified games in the nation.

Andrzej Hyla, Wazdan CCO, said: “Entering a new market is always a very exciting time and we’re thrilled to launch in Switzerland together with Swiss Casinos, an operator with an exemplary reputation.”

Stanislav Pavlovcin, Casino Zürichsee casino product manager, added: “Wazdan’s games bring something unique and exciting to the market through their combination of engaging graphics, immersive math models, and thrilling unique and special features.”

SOFTSWISS secures latest affiliate partnership

SOFTSWISS has secured its latest affiliate partnership via its Affilka arm with TruePartners.

TruePartners runs the affiliate programme for multiple brands including TrueFlip.io, TrueFlip.com, Emojino.com and will now use SOFTSWISS’ technology to power its platform.

Anastasia Borovaya, Affilka product owner, said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new exciting client under Affilka’s belt.”

Konstantin Katsev, TruePartners co-founder, added: “We did a lot of research on the tracking systems market before deciding on going for Affilka by SOFTSWISS, which won according to all parameters. After a while, we are very pleased with our partnership and our choice.”