The week in B2B news (9 July)

EveryMatrix joins World Lottery Association

EveryMatrix has joined the World Lottery Association (WLA) as an associate member.

The supplier has already developed several partnerships within the WLA world, including with Norsk Tipping and OPAP.

Ebbe Groes, EveryMatrix CEO, said: “We are looking forward to being an active and contributing member of WLA.

“EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years,” he added.

Aspire Global launches BuyWin feature

Aspire Global has launched a new feature dubbed BuyWin for the German market.

The new feature allows operators to offer all games to a standard RTP of 95% to 96% in light of the new tax regulations that have been implemented in the country.

Aspire Global CEO, Tsachi Maimon, said: “We are delighted to have developed an innovative new feature which turns a potential barrier into an opportunity for operators navigating the German regulating market.

Thanks to the work of our in-house development team, BuyWin is a one-of-a-kind solution that is a must for all operators who want to offer the best casino experience for their players in the German market,” he added.

Greentube expands reach in Canada

Greentube has expanded its presence in Canada after inking an agreement with Loto-Quebec.

Loto-Quebec customers will be afforded access to Greentube titles including Apollo God of the Sun following a successful integration through Scientific Games’ Open Gaming System.

David Bolas, UK commercial director for Greentube, said: “This launch in Canada is another significant step in the delivery of Greentube’s wider North American market strategy and the deal also reaffirms our commitment to regulated markets.”

Stéphane Martel, Loto-Quebec’s acting senior director of products and innovation, added: “We are glad to now be able to offer Greentube’s premium titles, allowing us to vary our offer to our online customers. We look forward to a successful partnership.”

Evoplay ventures into Lithuania

Evoplay has taken its first steps into the Lithuanian market after securing a deal with TOPsport.

Under the terms of the agreement, 40 of Evoplay’s titles will go live with TOPsport including Elven Princesses and Ice Mania.

Vladimir Malakchi, Evoplay CCO, said: “We are delighted to link up with TOPsport in a region where we’ve continued to grow stronger in recent weeks through a string of successful agreements.”

Gintaras Staniulis, TOPsport CEO, added: “Evoplay’s unique collection of games provides an exciting combination of new tech, classic casino concepts and fresh thematic effects which will allow us to offer our players something genuinely different.”

Kalamba Games awarded Greek licence

Kalamba Games has been certified to deliver its content to be used in the Greek market.

Titles from Kalamba’s library, including Ducks till Dawn and Blazing Bull, will be made available as the supplier continues to ramp up its European expansion roadmap.

Kalamba recently received similar certification for the Croatian market and has entered Spain and Italy.

Giles Lucas, Kalamba Games CCO, said: “It’s always a notable achievement to enter into new territories and adds to the increasing number of regulated markets that Kalamba now serves directly.”

SkillOnNet seals Playtech partnership

SkillOnNet has entered into a new partnership with Playtech to bring casino and live casino content to its portfolio.

Playtech’s casino and live casino games will be rolled out across brands including PlayOJO and Slingo.com in the UK.

SkillOnNet’s Michael Golembo said: “Playtech is an absolute titan of the industry and we are delighted to have integrated its extensive suite of online casino and live dealer titles into our game portfolio, making them available to our operator partners for the first time.”

James Frendo, Playtech casino director, added: “This partnership with SkillOnNet is significant for Playtech as it allows us to deliver our online casino and live casino games to key regulated markets and via some of the most popular online gambling brands in the industry.”

King Billy Casino unveils Olympics marketing campaign

King Billy Casino has unveiled a five-week marketing campaign centred around the upcoming Olympic Games in Tokyo.

Each week will be themed around a different sport within the Olympics, with players able to secure bonuses and gifts while playing.

Vladyslav Udovenko, King Billy Casino head of marketing, said: “The King’s Games is the biggest and most ambitious campaign we have ever launched.

“Modelled after the Olympic Games, multilingual as the Games themselves, and huge in scope and profit for the players, the campaign has already started and will unfold week after week, with surprises, gifts, bonuses and special offers,” he added.

Gamesys teams up with Evolution on new signature live casino series

Gamesys Group and Evolution have teamed up to launch an exclusive Signature Live Casino Studio across their UK, European and Japanese brands, including Jackpotjoy, Virgin Games, Monopoly Casino and Vera & John.

Signature Live Casino will act as a single brand live dealer product, exclusive to the Gamesys Group, enabling Gamesys to consolidate its current offering, expanding the number of exclusive tables and giving greater availability through 24/7 operating hours.

The full range of Evolution games, along with newly-branded Signature Live Roulette and Live Blackjack games, will be available on desktop, tablet and smartphone.

Gamesys Operations Limited marketing director Simon Mizzi said: “The Live Casino experience is something that our players enjoy and value and this new product gives us the opportunity to offer our players a fun, stylish and safe place to play Evolution’s best in class content within the exclusive Signature studio”.