Gambling.com Group reveals corporate rebrand
Ireland-headquartered affiliate enlists New York agency C42D to refresh brand identity ahead of 15th anniversary
Gambling.com Group has unveiled a new corporate redesign as it prepares to celebrate its 15th anniversary in July.
The affiliate has redesigned the Gambling.com Group logo to serve as its corporate brand representing a portfolio of more than 30 different comparison sites, including bookies.com and Top US Casinos.
This is designed to put distance between the corporate umbrella group and its flagship Gambling.com consumer-facing brand, which features the red poker chip logo.
The rebranding process was facilitated by New York-based branding agency C42D.
Alongside the redesign, the Ireland-headquartered affiliate has launched a new corporate website to showcase the company’s history, news developments and job opportunities.
The site also showcases wellness benefits and the group’s hybrid working model for prospective employees.
“Gambling.com is an iconic, industry-defining domain name,” said Gambling.com Group CEO Charles Gillespie.
“We believe there is great value in leveraging our flagship brand and industry-defining site as part of Gambling Group’s corporate rebrand.
“We are proud of what we’ve built with Gambling.com. By continuing to incorporate it into the Gambling Group’s name, it provides instant recognition of who we are, what we do and where we come from,” he added.
Gambling.com Group climbed four places to fourth position in EGR Marketing’s 2021 Power Affiliates rankings.