PlayOJO primed for US igaming launch in New Jersey

PlayOJO is preparing to go live in the US after agreeing a New Jersey market-access deal with Caesars Entertainment.

The agreement, which is still pending regulatory approval, was engineered by PlayOJO parent company and igaming platform provider SkillOnNet.

The PlayOJO brand will now go live on SkillOnNet’s proprietary software to players in the Garden State where it plans to disrupt the market with a “transparent and fair” approach to igaming.

SkillOnNet has pledged to establish a strong local headquarters in the US to host its marketing, product development and technology teams.

Compliance staff will also be onboarded to help secure additional market-access partnerships and igaming and media deals across further states.

According to the operator, PlayOJO plans to attract casual US players via an innovative gaming platform and heavy investment into mass media marketing.

SkillOnNet head of corporate development Maor Nutkevitch said: “This is a milestone opportunity for SkillOnNet. We have seen the immense growth in New Jersey and very successful igaming launches in other US states.

“PlayOJO offers an unrivalled gaming experience with a huge game portfolio and focus on safe and fair gambling.

“We are confident that launching this casino-focused challenger brand at this stage of the market evolution will allow us to build a meaningful market share within a few years of operation,” he added.