UK Tote Group debuts new increased dividend pricing model

UK Tote Group has launched a new Tote+ pricing model which offers bettors increased pay-outs from all bets on UK and Irish horseraces.

Tote+ pools, which are available on the Tote website and app, grants punters 10% bigger dividends on single and multi-leg wagers.

There is no cap on stakes and it applies to all standard dividends over 1.20.

For example, if the Scoop6 has a million-pound dividend, Tote+ customers will be paid £1.1m (£1m plus an extra £100,000). Or if the standard Tote placepot pays £186.60, for example, the enhanced dividend would be £204.16.

The new initiative is in addition to the existing Tote Guarantee, which sees Tote match the industry Starting Price (SP) or exceed it if the pool price is bigger on all win bets.

Tote+ was in use during last week’s Grand National, with increased dividends offered to players backing the top four horses in the famous race.

Picture credit: UK Tote Group

“Tote+ is our way to say thank you to all customers choosing to bet directly with the Tote,” said UK Tote Group racing and liquidity director Jamie Hart.

“We want to reward customers for betting with us and ensure they receive the best possible value.

“Tote+, combined with Tote Guarantee, means Tote customers will never be paid less on win bets, and more if the pool price is bigger, while on all pool bets they will be receiving 10% better than the official dividend every single time they bet with the Tote,” Hart added.