The week in B2B news (9 April 2021)

Playson secures Georgian licence

Playson has secured a licence to provide its services in Georgia after meeting the requirements set in the newly regulated territory.

The licence acquisition sees the supplier boost its CIS presence and it will now look to partner with leading local operators including Crystalbet and Adjarabet.

Alex Ivshin, Playson CEO, said: “We are delighted to announce our acquisition of a licence to supply games within Georgia, an exciting jurisdiction at the heart of a crucially important region.

“By continuing to build on our highly acclaimed product suite, we are confident that Playson will continue to extend its commercial reach throughout the remainder of 2021 and beyond,” he added.

Salsa Technology adds Gamzix to aggregator platform

Salsa Technology has added slots developer Gamzix to its game aggregation platform.

Gamzix content will go live on Salsa Technology’s platform and will allow operators across Latam to gain access to the Estonian firm’s titles.

Alberto Alfieri, Salsa Technology COO, said:” Our aggregation platform forms a core part of our expansion strategy and adding Gamzix’s titles ensures we’re delivering on our commitment to provide our partners with a truly diverse and engaging games library.”

Aleksandr Kosogov, Gamzix CEO, added: “We’re thrilled to integrate our intuitively designed slots onto Salsa’s game aggregation platform where they will be given excellent exposure.”

Oryx Gaming expands Spain presence

Oryx Gaming has expanded its presence in Spain after inking a supply agreement with Casumo.

Casumo becomes the second operator in the Iberian nation to launch Oryx Gaming’s RGS content to its customers.

Matevz Mazij, Oryx Gaming MD, said: “Expanding into new markets is a big part of our strategic plan so we are thrilled to strengthen our presence in Spain with this Casumo deal.

“This partnership will also open the door to further deals in Spain and we see great potential in this market going forward,” he added.

Betby grows Latam footprint

Betby has inked sportsbook and virtual sports supply agreement with Juegaenlinea to grow it Latam footprint.

Juegaenlinea customers in Chile, Ecuador, Peru and Venezuela will now have access to Betby’s full sportsbook product and AI-led Betby.Games suite.

Leonid Pertsovskiy, Betby CEO, said: “We’re delighted to take our complete product offering live with Juegaenlinea in a number of Latin American countries.”

Jhorvis Perez, Juegaenlinea GM, added: “Betby’s sportsbook solution offers everything we could desire, with a cutting-edge product that suits our requirement to the letter.”

Pragmatic Solutions lands DoubleUP Group deal

Pragmatic Solutions has landed a multi-facetted supply agreement with start-up operator DoubleUP Group.

Under the remit of the deal, Pragmatic Solutions will supply the operator with its PAM and CMS systems, as well as with content from its sister company Pragmatic Play.

Ashley Lang, Pragmatic Solutions CEO, said: “We were delighted to be chosen to provide platform technology to DoubleUP Group, and we are very excited to be working with Ale and his team.”

Ale Rallo, DoubleUP MD, added: “Our mission is to raise the standards of quality and fun in casino gambling. With Pragmatic, we have a partner that supports our vision.”

Enteractive spreads Easter joy

Player reactivation specialists Enteractive sent out custom made chocolate eggs this Easter to its client base.

Jools Moore, Enteractive marketing manager, said: “We offer an unparalleled CRM service for our partners, making their players feel special with our unique personalised approach.

“So, we wanted to reflect this with a special Easter gift for clients – you could say it’s an ‘eggs’ellent way to illustrate what a difference it makes to be made to feel special,” he added.

Andrew Foster, Enteractive director of business development, commented: “We feel lucky to have such great clients and we hope these gifts will show how much we love working with them.”