The week in B2B news (12 February 2021)

Pragmatic Play launches latest slot

Pragmatic Play has launched its latest slot title in the shape of Eye of the Storm.

Set in Ancient Egypt, players search for the Queen’s treasure in mysterious temples throughout the highly volatile, 3×5 title.

Yossi Barzely, Pragmatic Play chief business development officer, said: “Eye of the Storm is another fantastic addition to our offering in partnership with Reel Kingdom.

“With alluring gameplay and a host of bonus features unique to this title, Eye of the Storm really brings something new to our library of premium slots. We expect it to go down a treat with our players,” he added.

Habanero lands Romanian licence

Habanero has expanded its European footprint after successfully securing a Romanian online gaming licence.

The supplier will now be able to provider Romanian-based operators with its slot portfolio, including titles such as Egyptian Dreams Deluxe and 5 Lucky Lions.

Arcangelo Lonoce, Habanero head of business development, said: “We are thrilled that the team’s consistent diligence has been recognised by the regulatory body in Romania, a market we believe to be one of the most interesting and dynamic in Europe.

“The news will help us further extend our ever-growing customer reach within the region, following on from a series of high-profile commercial agreements with a succession of Southern Europe’s foremost operators,” he added.

OneTouch secures Marsbet partnership

OneTouch has secured an agreement with Marsbet via which the supplier’s content will be distributed across the latter’s European partnership network.

OneTouch titles, including MVP Hoops and Flexing Dragons, will be made available across a range of regulated markets on the continent.

Petra Maria Poola, OneTouch head of business development, said: “This agreement sees our immersive portfolio added to Marsbet’s impressive content offering, which is a fantastic step for both parties.”

Marsbet’s Lilian Carter added: “We are thrilled to sign with OneTouch, the newest member of a partnership network which grows bigger by the day.”

Playson seals Kaizen Gaming deal

Playson has sealed a supply agreement with Greek operator Kaizen Gaming.

Under the remit of the agreement, Playson’s titles will go live in more than 17 regulated territories, beginning with Greece.

Christos Zoulianitis, Playson senior account manager, said: “We are delighted to sign with Kaizen Gaming, a leading operator with a strong foothold in the fast-growing Greek market.”

Dimokratis Papadimos, Kaizen RNG casino manager, added: “We are confident our customers will embrace this new partnership, which aims to satisfy their needs, with responsible gaming as the main focus.”

Yggdrasil inks High 5 Games agreement

Yggdrasil has put pen to paper on an agreement with High 5 Games in move that will see the supplier’s content go live across several European territories.

High 5 Games customers will gain access to Yggdrasil titles such as Frost Queen Jackpots, as well as titles from its YG Masters programme portfolio.

Björn Krantz, Yggdrasil chief of global market operations, said: “We are delighted to be adding our titles to High 5 Games’ ever-expanding offering of unique content and look forward to a successful collaboration.”

Anthony Singer, High 5 Games CEO, added: “Partnering with such a well-respected brand is a great opportunity for us and we look forward to growing the relationship together.”

Greentube acquires esports platform provider

Greentube has acquired Austrian esports betting provider HERO as it looks to enter the esports industry.

The HERO platform, which runs on blockchain, boasts a user base of more than 300,000 players.

Michael Bauer, Greentube CFO, said: “The esports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with HERO.”

Paul Polterauer, HERO CEO, added: “Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube, we will be able to reach new heights.”

Balkan Bet taps NSoft for Live MTS

Sports betting provider NSoft has released its Live MTS to its long-term partner Balkan Bet.

The new MTS provides odds from Betradar, as well as faster bets, a larger number of markets and a refreshed UI and UX.

Bojan Šćekić, Balkan Bet CEO, said: “The new version of Live MTS which NSoft created is a result of analysing a lot of the data on how our players were using the product, our feedback to them as an operator, and their proven expertise in creating great products.

“NSoft once again proved to be a customer-centric company and we are glad to have a long-term collaboration with them, which gives us the opportunity to be above the rest,” he added.