SkillOnNet lands Masked Singer UK licensing deal
B2C firm to launch four themed products ahead of the second series of hit ITV show
SkillOnNet has secured the licence to develop new branded content from ITV hit show The Masked Singer UK.
Ahead of the second series of the programme launching on 26 December, SkillOnNet has joined forces with the show’s licence holder Bandicoot TV to develop four new themed products.
SkillOnNet will launch a new The Masked Singer UK branded games site, a new bingo room to launch exclusively on the PlayOJO platform, a new themed slot game and a digital scratchcard featuring a selection of characters from the show.
The branded games site will host more than 2,000 casino games from major suppliers such as NetEnt and Big Time Gaming, as well as the aforementioned slot and scratchcard.
The Masked Singer UK slot will also be available across SkillOnNet brands including Turbonino and Swift Casino.
Finally, the bingo room on PlayOJO will be backed by a major marketing campaign across digital, TV and radio.
Michael Golembo, SkillOnNet marketing director, said: “The Masked Singer UK is an absolute phenomenon, and we are thrilled to have partnered with Bandicoot to secure the exclusive product licence.
“The Masked Singer UK bingo room will also help drive brand awareness for PlayOJO bingo and the other casinos on our network will have the slot game and the scratchcard which will help build awareness to the Masked Singer UK games site.
“This is an incredible partnership and one that will further establish SkillOnNet, PlayOJO and the other brands on our network as the absolute leaders in the market,” he added.
A Bandicoot spokesperson said: “We are pleased to partner with SkillOnNet on an exclusive product licensing deal as this magical, madcap and monster hit entertainment show returns for a second series of TV’s greatest guessing game this Christmas.”