Mansion taps Spotlight Sports Group for editorial content

MansionBet and Spotlight Sports Group have entered into a strategic media partnership in a move which will see Spotlight’s editorial content launch on the operator’s blog.

Long-form articles focused on horseracing, football and various other sports will be added to the sportsbook’s offering, with the aim of engaging a new audience as the sports shutdown begins to dissipate.

Content will also include breaking news and analytical features and will attempt to “drive new customer engagement”.

Darts, motorsports, boxing and the return of the NFL in September will all be covered by the Spotlight content creation team.

Darren Hale, Spotlight B2B content account director, said the partnership was driven by changing betting behaviours from customers.

Hale commented: “Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.

“Our research shows that customers are spending more time than ever researching their betting angles and our blog content supplements MansionBet’s offering perfectly,” he added.

Dana Bocker, MansionBet head of integrated marketing, said: “Spotlight are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.”