GVC launches “world’s first” bingo cash-out product
Operator says new feature will initially launch on Foxy Bingo with other brands to follow in 2020
GVC‘s Foxy Bingo brand has launched a new feature which will allow players to cash out from online bingo games for the first time.
The new functionality, which the operator has labelled the “world’s first”, will give all players with one number to go on their digital bingo cards the choice of cashing out for a guaranteed pay-out.
Qualifying players with one number required on any card will be given 20 seconds to make their selection, or the system will automatically play their tickets for the full house prize.
The number of tickets qualifying for cash out will be indicated on the players bingo account prior to the choice window.
The value of the cash out payment is determined by the overall prize value of the game and the number of players who take the opportunity to cash out. The new variant will initially be available in 30, 75, 80 and 90 games.
Initially exclusive to Foxy Bingo, cash out will be launched on GVC’s other bingo brands during 2020. Other GVC bingo brands include Gala Bingo and Cheeky Bingo.
Cash-out bingo will also be backed by a major new TV advertising campaign in the UK, launching early in the new year.
Director of Foxy brands Jonathan Bowden said: “We are truly excited to be bringing this unique new feature to Foxy Bingo, which we think our player’s will love.
“Thanks to GVC’s cutting-edge, proprietary technology platform, we have the ability to make such market-leading innovations and provide our players with features that are unique in the market.”
GVC Holdings was named operator of the year at the 2019 EGR Operator Awards for the second consecutive year.