Genting revamps online offering under GentingBet brand
Online casino, live casino and sportsbook consolidated as one brand for the first time online across desktop and mobile devices
Casino giant Genting has revamped its online offering by bringing together its online casino, live casino and sportsbook under a new-look GentingBet brand.
The operator said the new mobile-first platform will offer players an improved UX through a new platform design and the addition of new slot games and betting markets.
Newly signed partnership deals with developers, including NetEnt and Red Tiger, will see popular slots titles including Starburst and Butterfly Staxx available on GentingBet for the first time.
The new website launch will also give sportsbook customers access to two new virtual games, focused on motor sports and cycling.
The sportsbook is still powered by FSB.
The new GentingBet mobile-first platform
The GentingBet branding and logo has also been overhauled to create “a more distinct, consistent and recognisable look and feel”.
Genting Online MD Jeremy Taylor said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world-class casino experience across the globe.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world-class digital offering.”
GentingBet has applied for licences in Malta and Spain and the website redesign is part of the operator’s strategy to establish the brand in key European markets.