Sporting Index launches new fixed-odds product set
Sporting Index Odds tab broadens B2C offering and will act as testing ground for B2B arm
Sporting Index has launched a new fixed-odds product for UK customers as part of the company’s plan to broaden its B2C and B2B offering.
The so-called Odds product was publicly announced yesterday and is available on a separate tab on the SpIn website.
The spread betting firm said the new product was built and serviced via its own proprietary technology stack.
“The latest digital enhancements are part of an existing strategy to grow the number of sports betting products our existing spread customers can trade with us,” Ed Peace, head of commercial at Sporting Index, told EGR.
We're now live with Sporting Index Odds.
Get all of our available markets here.
Losses can exceed deposits. 18+. https://t.co/30Ow7zv5Jl.https://t.co/Dm62NI7Dkn pic.twitter.com/qT8W0rOcIP
— Sporting Index (@sportingindex) August 8, 2019
Peace said the fixed-odds product set would also be a valuable testing ground for Sporting Solutions B2B products.
“This ensures we only deliver new features and services to our partners that we consider fit for our own client base – something that continues to be unique in an increasingly commoditised B2B sports betting supply chain,” Peace said.
Sporting Solutions counts Danske Spil and Svenska Spel among its B2B partners.
Sporting Group was recently acquired by French operator FDJ.