Racing Post to launch first racing trading solution

The Racing Post has announced the launch of a new horseracing trading solution that includes content from the Post, pricing feeds from TXODDS and trading algorithms from Banach.

The three companies have formed a joint venture to deliver the solution called AllSported, which the three firms said would give bookmakers “made-to-measure horseracing odds delivered with streamlined integration”.

The RP content is expected to increase online engagement, retention and staking, the companies said.

“For the first time we are able to offer the industry a full managed horseracing trading solution,” said Racing Post chief revenue officer Mike Griffin.

“With our rich heritage in horseracing it’s exciting to see the focus of the business expand. Working with industry leaders in TXODDS and Banach has made this process even smoother, the product is the best in the industry and we’re delighted to announce the partnership today.”

The product launches on Thursday this week.

Mark Hughes, Banach CEO, added: “The product is the best in the marketplace for horseracing trading and that is down to the hard work and dedication of the three partners involved.”

Banach is a pricing and trading firm established by former Paddy Power quant traders according to the firm’s website.

It last year raised approximately £2m to build out its products, with investment coming from Paddy Power co-founders David Power and Stewart Kenny among others.

Einar Knobel, chief of feed provider TXODDS, added: “It’s been a rewarding journey to get to where we are today but I am delighted to announce that we are working with Racing Post and Banach, two front runners of our industry.”