Betgenius secures “transformational” official data deal for UK football
Provider to distribute Football DataCo data – including from the Premier League – to global sports betting sector
Genius Sports Group has secured a landmark deal with Football DataCo which sees its Betgenius division become the official supplier of live data from the major English football leagues to sportsbook partners.
Under the deal, beginning at the start of the 2019/20 season, Betgenius will capture official live game data in-stadia at over 4,000 fixtures a season, and distribute it to hundreds of licenced sportsbook operators around the world in under a second.
The deal covers all competitions organised by the Premier League, English Football League and Scottish Professional Football League.
Perform was previously the official supplier of Football DataCo data.
Genius Sports Group CEO Mark Locke described the deal as “transformational” for the business, adding: “The use of secure, UK football league-sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides.”
“Football DataCo leads the world through its heavy investment in a product that assures operators can have complete confidence in its data supply to power some of most valuable sports betting content in the world, including all Premier League matches.”
“We’ve always invested significantly in official betting data with more than 250 partnerships with leagues already in place. However, by securing arguably the most important live betting data in the industry, we are able to take this approach to a much larger scale,” Betgenius Global Partnerships Director, Matt Stephenson told EGR.
Whether operators are required to buy official Football DataCo data has previously been open to legal dispute, but Stephenson said the firm would simply focus on making the official data stream an attractive commercial proposition in its own right compared to unofficial streams.
Football DataCo GM Adrian Ford added: “English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues. We look forward to working with Genius Sports, and its sports betting division Betgenius, in developing innovative data feeds for the market to use.”