Exclusive: Betclic Group 2018 revenues climb 44%

Betclic Group recorded a 44% year-on-year rise in gross gaming revenue (GGR) last year which the French operator attributed to improved mobile products and a company restructure.

The revenue increase was revealed to EGR by Betclic Group CEO Nicolas Beraud as part of an exclusive interview in which he said the company was now “seeing the results” of its technology investment.

And although he refused to provide specific figures, the chief exec said Betclic was “back to a normal profitability compared to the rest of the industry”.

“The main goal was to redevelop all our mobile products and create new products with a much better user experience,” Beraud told EGR Intel.

“We have been focused on that for two years, renovated our products completely and now our offer is a lot better than two years,” he added.

Betclic Group CEO, Nicolas Beraud

Beraud, who founded Betclic in 2005, left the operator in 2011 to launch mobile gaming company TripleFun before returning to Betclic in 2016 to replace former CEO Isabelle Andrès.

“In 2016, the shareholders of Betclic came back to me saying the business wasn’t growing anymore and was losing money, and asked me to return and change the company,” Beraud added.

“As the founder I looked at the business and I realised there was a great opportunity to do something. I came back in December 2016, and I immediately started to reinvent the company.”

Betclic recently transferred a number of offices across Europe, including London and Paris, and merged operations into two hubs: one new in Bordeaux where it is currently hiring for a number of roles and another in the historical offices in Malta.

You can read the full interview with Beraud in the next issue of EGR Intel, out later this month.

Betclic Everest Group – which is the holding company for both Betclic Group and Frankfurt-listed bet-at-home – soared nine places to 18^th in last year’s EGR Power 50 rankings, above Lottoland and Rank Group in 19^th and 20^th respectively.