LeoVegas boosts UK presence with Legs11 bingo brand
Product will be accompanied by a TV advertising campaign in the UK as from this month
LeoVegas has launched a new bingo and slots-focused site in the UK developed by its Rocket X subsidiary.
The Legs11 product is mobile-first and aims to offer an improved customer experience with a “unique personality”.
Multiple bingo variants and over 300 slots are available to players while an advertising campaign will showcase the new brand on UK terrestrial channels from this month.
LeoVegas communications director Irena Busic said: “We are now taking the next step, launching a brand with a primary focus on bingo.
“The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers.”
Legs11 is the second significant bingo brand to be launched in the UK in recent weeks, after Lindar Media unveiled its proprietary bingo site, MrQ.
LeoVegas said earlier this year the UK was the perfect market in which to operate multiple brands because it is “very mature and the customers are really not as loyal as other markets”.