Lottoland integrates MuchBetter payments solution
CEO Nigel Birrell says supplier shares Lottoland’s drive for improved user experience
Lottoland has partnered with payments provider MuchBetter to integrate its alternative to traditional e-wallets.
MuchBetter’s offering aims to be easily integrated with mobile and has an emphasis on providing a low-touch user experience with minimal transaction fees.
MuchBetter co-founder, Jens Bader, said: “MuchBetter is a perfect fit for the Lottoland service and its players.
“Our platform provides the best user experience and, having been established in the mobile/cloud era, we have no doubt in our ability to scale up to meet tremendous demand,” Bader added.
“The lottery is among the oldest forms of gambling in the world, but brands like Lottoland have revolutionised the experience to meet the needs and wants of today’s players, who expect more.”
Lottoland CEO, Nigel Birrell, said: “User experience is everything to Lottoland, and an important differentiator with the rest of the market, so we needed a payment solution which shared our priorities.
“In MuchBetter we have a solution that provides a supreme user experience, while also doing so at scale,” Birrell added.
MuchBetter also signed a recent deal with 888 and integrated Easy Payment Gateway’s payment gateway API.