MansionBet targets millennials with YouTube fight sponsorship

MansionBet has announced it will sponsor the upcoming fight between YouTube vloggers KSI and Logan Paul, due to take place on Saturday 25 August.

The pair will fight in a head-to-head match at the Manchester Arena in a MansionBet branded boxing ring, with the fight being live streamed on YouTube.

KSI and Logan Paul currently have over 37 million subscribers to their YouTube channels and are popular among the so-called millennial generation.

Shelly Suter-Hadad, COO and managing director of Mansion, said “We are excited to expand our sponsorship portfolio with such a huge, media-focused event.”

MansionBet already sponsors fellow YouTuber, football impressionist and comedian Darren Farley as it looks to attract a younger cross-section of bettors to its site.

Suter-Hadad added: “We recognise that sports betting should be a fun, safe environment, and with this sponsorship so heavily based on online comedy, it was the perfect fit for us.”

Mansion also has a portfolio of more traditional boxing sponsorships through partnerships with George Groves and Dillian Whyte among others.