William Hill opens New Jersey office to aid US expansion
The London-listed operator is currently hiring for a number of online roles in its new Hoboken-based office
William Hill has opened a new office in the New Jersey city of Hoboken as the London-listed operator looks to capitalise on the expansion of regulated US sports betting, EGR Intel has learned.
The bookmaker opened the new Hoboken-based office within the last few weeks in the lead up to the Supreme Court’s decision to strike PASPA yesterday, a move which opens the door to legal sports wagering in the US.
William Hill’s new US digital hub will consist of a team of approximately 50 people, led by Hills’ former payments, risk and regulatory affairs director, Matthew Gerard, who recently took on the new role of managing director for Hills’ US digital business.
The company is currently hiring for several senior digital positions, including director of digital sportsbook and director of digital gaming, as well as a number of marketing and CRM roles.
One job description said: “We aim to be the first out of the gate, and we need your leadership to build a premier digital experience that keeps our sports players coming back again and again.
“We have a business model that has proven to be effective and a team that is eager to showcase their talents. There is no doubt that big things are coming for William Hill in Nevada and throughout the US.”
A William Hill spokesperson today also confirmed the operator expected to start accepting bets at Monmouth Park within the next few weeks.
Earlier this year, William Hill restructured its management team, with former Online MD Crispin Nieboer taking on a new role as corporate development director and tasked with leading the firm’s international growth strategy, particularly in the US.
William Hill’s US business was originally created in 2012 and currently consists of more than 100 sportsbooks in Nevada, which operator claims equates to a 57% market share by number of locations.
The US-facing business recently reported amounts wagered in Q1 2018 were up 17% (local currency +31%) and net revenue was up 45% (local currency +62%).