BetVictor unveils proprietary #PriceItUp Builder
Operator launches new #PriceItUp Builder and Edit feature as the competition for World Cup customers heats up
BetVictor has launched two new features within its #PriceItUp market to ramp up its user-generated market offering ahead of the 2018 World Cup.
The operator has rolled out a new #PriceItUp Builder, similar in style to bet365’s Bet Builder, which will allow customers to combine thousands of outcomes including match results, BTTS, team and player goals, team and player cards and corners.
BetVictor also introduced an Edit feature so that punters can adjust existing pre-match outcomes, similar to Ladbrokes’ Edit My Acca tool.
The two new features were developed in-house, with the operator exercising full control over pricing and technical development.
BetVictor’s head of sportsbook, Eoin Ryan, said the new products would be key to the operator’s marketing strategy for the 2018 Russia World Cup and end of the European football season.
“We are delighted to be able to launch two exciting new features to complement our already very popular #PriceItUp markets,” said Ryan.
“#PriceItUp Builder will allow customers to combine up to 10 individual selections in a single match accumulator bet, making it the most powerful builder feature on the market.
“We are very excited about the introduction of an ‘Edit’ feature into this product as it allows a customer the ability to easily edit an existing outcome in a simple and straightforward manner.
“We are especially proud to have developed these products in-house and we see them as key additions to our sportsbook as we look ahead to the World Cup in Russia this summer,” he added.
Last year, 52% of EGR readers said an edit bet product was an essential tool for modern-day sportsbooks, with several providers offering their own versions of the product.