Mansion bolsters marketing team with senior Rank Group hire
Gibraltar-headquartered operator appoints Dana Bocker from Rank Group to the newly-created head of integrated marketing role
Mansion Group has appointed Rank Group’s former senior media manager, Dana Bocker, to the newly-created head of integrated marketing role, as the operator continues to ramp up its marketing efforts.
EGR Intel understands Bocker, who is currently on gardening leave at Rank, will join Mansion in the near future and will be responsible for leveraging all marketing, sponsorship and product initiatives across the business.
She will report into Shelly Suter-Hadad, Mansion’s COO and managing director, who currently oversees the Gibraltar-headquartered firm’s overall marketing strategy.
Bocker joins Mansion having worked in marketing roles at a number of other Gibraltar-based firms in the last few years, most recently as senior media manager at Rank Group.
Prior to joining Rank, Bocker was head of acquisition at BoyleSports.
Her appointment comes after Mansion also recently hired Avigail Nir as general manager of the acquisition marketing side of the business, Convertonet.
In addition to heading up all acquisition efforts, Nir’s position sees her act as the gate-keeper to all portal projects, covering UX, optimisation and front-end development across the brands.
The new hires come amid a major resurgence in Mansion Group’s marketing efforts in recent months, including sponsorship of the 25th World Pool Masters and two boxing bouts to promote the launch of its MansionBet sportsbook.
The new SBTech-powered sports betting product is part of the operator’s long-term strategy to expand its reach into the UK following its shirt sponsorship of Premier League club AFC Bournemouth and partnerships with Crystal Palace, Tottenham and Manchester City.
Last year the operator also kicked off a new marketing campaign for its Casino.com brand.