PlayOJO strengthens Nordic position with Denmark launch
UK-based casino operator also ramps up Swedish marketing spend with €8m ad campaign
UK-based casino operator PlayOJO has launched in Denmark to expand its reach further into the Nordics.
The operator has also increased its marketing spend in Sweden with an €8m TV ad campaign, alongside additional ads in local and national press and new sponsorships.
The launch has enabled Danish players to take advantage of PlayOJO’s consumer friendly OJOplus service that rewards players with cashback on every single wager.
PlayOJO co-founder, Ohad Narkis: “Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals.
“We are confident Scandinavian players will accept our brand principles and unique value proposition with open arms.
“A big part of that success comes from having the top games from the best suppliers, so our deal with Yggdrasil will prove crucial to our success in the region,” Narkis added.
The operator launched in the UK in February 2017.