Dafabet and 12BET clinch Premier League partnerships
Asian operators agree betting partnership and kit sponsorship of Leicester City and West Bromwich Albion
Asian betting giants Dafabet and 12BET have agreed sponsorship deals with Leicester City and West Bromwich Albion respectively ahead of the new season.
The Dafabet deal sees the operator become the official betting partner of Leicester City for the next two years, with the Dafabet brand featuring across LED advertising boards and interview backdrops in Leicester’s King Power Stadium and special price boosts offered on all Foxes games this season.
Dafabet has previously sponsored several football teams including Celtic, Burnley, Sunderland and Blackburn Rovers, as well as being title sponsors of the Masters Snooker tournament.
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Dafabet head of sports marketing and sponsorship John Cruces said: “Everyone is aware that Leicester are one of six teams to have won the Premier League, the most watched football league in the world.
“What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game.
“With this in mind and our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”
In related news, Asian sportsbook 12BET has signed a deal to become shirt-sleeve sponsors of West Bromwich Albion ahead of the 2017-18 Premier League season.
The sports betting and casino firm became the first ever company to sponsor the club’s jersey sleeves and its logo will also feature on all training gear.
12BET spokesman Rory Anderson said: “The sustained success of West Brom in the Premier League makes them a great fit for 12BET who also have a long standing heritage as a recognisable Premier League brand.”