Jason Scott named permanent Ladbrokes Australia CEO
Interim chief executive given the permanent role after a “successful” six months in charge
Ladbrokes Coral has appointed Jason Scott as the permanent CEO of Ladbrokes Australia following a successful six months as interim boss, EGR Intel can reveal.
Scott took over from Dean Shannon in February this year on an interim basis and will become the permanent CEO with immediate effect.
COO Paul Cherry was originally slated to take over from Shannon but left the operator before assuming control.
“Jason has fitted seamlessly into the CEO role and Ladbrokes Australia has continued to show strong momentum and financial performance under his leadership,” said Ladbrokes Coral CEO Jim Mullen.
“The appointment of Jason on a permanent basis is just reward for his commitment and hard work. He has the history of the business in his blood, he understands the Australian market and its regulatory agenda and has a clear vision for what he wants the business to achieve.”
Ladbrokes Australia CEO Jason Scott
Scott has been a major part of the Australian operation’s management team for several years, having helped establish the business as Bookmaker.com.au.
Following its takeover by Ladbrokes in 2013, he was named trading director, where he served until February.
“Leading the Australian team has been a real privilege and I am delighted to be taking it forward on a permanent basis,” Scott said.
“The last six months have seen us continue to build and grow the business and the whole team is focused on further growth. We will stick to our principles of putting the customer first and being the best at offering them value and products that they love. It is the DNA of the business and there is no point in breaking a winning combination.”
Although no specific Australia numbers were broken out in LCL’s recent H1 results, Morgan Stanley estimated Aus revenues were up 52% year-on-year in the four months to April