Betfred follows Lads Coral with racing media rights deal
UK bookmaker signs agreement to stream racing from ARC-owned racecourses in its 1,668 retail shops
Betfred has announced a new media rights deal with The Racing Partnership (TRP) to stream Arena Racing Company (ARC) meets in the company’s UK betting shops after a seven-month stand-off.
The agreement will see Betfred’s 1,668 LBOs stream racing from 15 ARC-owned racecourses, as well as seven independent racecourses, and coverage of South African Racing.
The news comes just weeks after Ladbrokes Coral also ended its own long-running media rights dispute with ARC, agreeing a “first of its kind” profit-sharing deal for a reported five-year period.
Mark Stebbings, Betfred retail and Totepool UK managing director, said: “We are delighted to have completed a deal with The Racing Partnership and once again we are now able to show horseracing from all British racecourses to our customers.”
ARC chief executive, Martin Cruddace, added: “We are really pleased to have agreed this deal with Betfred.
“Under Fred Done’s leadership Betfred and the Tote have been a significant supporter of British Racing and it is important to us that Betfred shops can show TRP’s extensive content.
“We can now look forward to working with Fred and his team in a collaborative manner which allows us all to help promote and grow betting on British Racing.”