Zeal’s Tipp24 brand makes Irish lottery debut

Zeal Network’s Tipp24 brand today announced the launch of a new Ireland-facing lottery betting site, just weeks after Lottoland made its debut in the market.

Tipp24.ie enables customers to place bets on lotteries including the EuroMillions and EuroJackpot, and will be led by bgo’s former head of marketing, Allan Turner, as its Irish country manager.

Turner, said: “Irish people are among the most enthusiastic and prolific lottery players anywhere in Europe, which is why Tipp24 is so excited to launch here.

“We’re absolutely delighted to be in Ireland and I can’t wait for people to try out the website and see for themselves how exciting it is to play and win.”

To coincide with the launch, Tipp24 said it is also developing a corporate social responsibility (CSR) programme and is currently in discussions with potential Irish partners.

“We already run a successful and established CSR programme in the UK and are very excited to be able to do the same in Ireland,” Turner added.

“Being a good corporate citizen is very important to us as a business and we are looking forward to making an announcement about our Irish plans soon.”

Tipp24’s debut follows the launch of Lottoland’s Ireland-facing site last month under the leadership of former Betfair Ireland regional manager Graham Ross.

Both Tipp24 and Lottoland will go up against the Irish National Lottery, operated by Premier Ireland Lotteries, and part-owned by Ontario Teachers’ Pension Plan, which also owns UK National Lottery operator Camelot.