EGR Virtual Series: The value of CRM for real money gaming

EGR Virtual Series: The value of CRM for real money gaming

Date: 1 October 2020

Time: 3:00m – 4:00pm BST / 10:00am – 11:00am EDT

About: 

The need for a personalised CRM strategy has become more important than ever.
This session will explore the challenges & opportunities operators face with their CRM strategy & how they can effectively use Facebook as a channel to reach their existing customer base at scale.

Key points to be discussed include:

– What does an ideal CRM strategy look like?

– Can a CRM strategy help shift from an over-reliance on VIPs?

– What is the ideal balance between broad targeting and personalisation?

– How should we think about the customer lifecycle?

– How should we measure the return on paid CRM activity?

Speaker:

 Brendan Tinnelly – client solutions manager – Real Money Gaming, Facebook

This session will be very interactive with Q&As with our expert panel throughout.

All webinars are FREE TO JOIN

Watch the webinar on demand here  

This webinar is in partnership with: