EGR Breakfast Briefing - Maximising app monetisation

Boosting player acquisition and ROI through apps

Venue:  Hippodrome Casino, London

With the recent announcement from Google that it is allowing real-money gambling apps into their Play Store, the opportunities for operators to benefit is potentially huge. We all know that organic acquisition is one of the most successful ways to acquire high ARPU customers, so how do we create apps that improve the registration process and nurture new customers over the line?

Our panel of experts will discuss the impacts and opportunities this recent development might have on the UK market; the acquisition of customers and discoverability; the benefits of having an app in the Play Store and how to enhance revenue through Store based gaming apps.


Andrew Roocroft, group head of content, EGR

Speaker panel:

Stuart Godfree, managing director, mkodo

Matthew Balch, director, Sound Bet Media

Helen Walton, co-founder & marketing director, Gamevy


08.20 Registration
08.55 Introduction from the Chair
09.00 Panel discussion
09.45 Q&A
10.00 Close of Briefing

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