EGR Breakfast Briefing: Making the best impression: How industry can improve its public image

Discussing what operators can do to improve industry reputation and become more proactive with regulation

Venue:  Hippodrome Casino, Cranbourn St, London WC2H 7JH

With the UK gambling industry under increased scrutiny on issues such as fairness, compliance and advertising, operators are braced for greater regulatory restrictions. But how have we arrived at this point? While some believe it’s the result of industry losing the PR war, others suggest deeper problems are at play.

In this Briefing, expert panellists will discuss measures industry could take to improve its public image, how it can get ahead of the regulatory debate, and the ways in which operators can address repeated misconceptions. The panel will also feature a speaker from the alcohol industry to share their related learnings.


Dan Waugh, partner, Regulus


Ciaran O’Brien, group communication director, William Hill

Malcolm Phillips, regulatory policy manager, committee of advertising practice, Advertising Standards Authority

Dave Roberts, director general, Alcohol Information Partnership

Pedro Romero, head of gambling therapy, Gordon Moody Association (formerly head of operations, Panbet)

Richard Wade, director of compliance & responsible gambling, Rank Group



08:20   Registration and refreshments
08:55   Introduction
09:00   Presentation-Dave Roberts, director general, Alcohol Information Partnership
09:20   Panel discussion
10:00   Q&A
10:15    Close

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