EGR Breakfast Briefing – Engagement beyond email
How new tools and better data analysis can help operators acquire, retain and reactivate more players
Email and SMS campaigns remain a mainstay of customer communications in egaming despite yielding increasingly poor or unknown results. However, there are new tools that harness sophisticated data analysis and better omni-channel technologies that can now reach even those who’ve opted out of marketing. Find out from OtherLevels and operators who use them how web and mobile push notifications, rich inbox, and interstitials can benefit your business.
Moderator: Andrew Roocroft, group head of content, EGR
Joe Hannaford, principal consultant, OtherLevels
Richard McCullough, head of customer value management, Camelot
Nadir Ounissi, CRM strategy consultant & former head of loyalty at Jackpotjoy and Betclic Everest Group
08:20 Registration and refreshments
08:55 Welcome from the Chair-Andrew Roocroft, group head of content, EGR
09:00 Panel discussion
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