Optimove

Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data; 2) AI-led multichannel journey orchestration; and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including bet365, Betfred, BetMGM, Entain, Sisal, Pennsylvania Lottery and others across the gaming sector.