Marketing

Overlook ethical marketing at your peril

During Safer Gambling Week, Aspire Global’s sustainability manager Liesbeth Oost explores how sophisticated platform technology can aid operators in their approach to responsible marketing and offer a better gaming experience

Recent developments have seen sustainability in the igaming industry go from an afterthought to an important cornerstone of an operator’s overall strategy, with executives en masse appreciating the need to embrace the principles of responsible gambling, in particular. Companies have certainly embodied this outlook, with sustainability strategies set on regulated markets, with the long-term vision…

Affiliates | Aspire Global | Compliance | Marketing | Safer Gambling Week | Sustainability | Technology

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