Marketing

Legal View: How Google “badwords” might spell trouble for gambling advertisers

Richard Williams, lawyer at Keystone Law, gives his thoughts on whether the use of Google searchwords might lead to less positive results than required for egaming operators

I have to admit I’m often critical of ASA rulings, but the recent ruling in relation to Casumo Services Limited is one which it’s difficult to argue with.  The principle of the ruling means that those advertising gambling must pre-empt internet search terms that trigger adverts but also terms which restrict advertising.  As was argued…

Advertising Standards Authority | Casumo | Google | Keystone Law | Marketing | Richard Williams

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