Legal View: Affiliate marketing and free-to-play games

Richard Williams, consultant solicitor at Keystone Law, gives his thoughts on the Gambling Commission’s recent warning to affiliate marketeers over the use of free-to-play games

Last month, the Gambling Commission warned operators to take immediate action to ensure that their affiliates were not promoting free-to-play versions of their gambling games to individuals who have not been age verified. On 7 May 2019, the Commission’s revised licence conditions and codes of practice (“LCCP”) came into force. Revised social responsibility condition 3.2.11…

Affiliate marketing | Affiliates | Free-to-play | Keystone Law | Marketing | Marketing | Richard Williams | UK | UK Gambling Commission