Did affiliates drop the ball on free-to-play games?

Dina Niron, founder and CEO of Sparks Advisory, argues that by avoiding regulation on free-to-play games the affiliate sector has made increased regulation of the sector an inevitability

The latest free-to-play age verification requirement from the UKGC, which was implemented earlier this year, has left many affiliates floundering. However, I would claim that the writing was on the wall. Free-to-play was a very useful tool for most affiliates in attracting players at a relatively low cost (about £3) and referring them to online…

Dina Niron | Free-to-play | GambleAware | Marketing | Sparks Advisory | UK Gambling Commission