Could things be turning frosty in Sweden already?

Ian Sims, founder of Rightlander, looks at how operators can improve affiliate compliance in the newly regulated Swedish market before it is too late

At the turn of the New Year, the Swedish online casino market re-regulated to great fanfare. But three months on many operators are still trying to get to grips with the requirements and much like we saw in the UK, there is still an element of interpretation required. Rules state that messaging must be “moderate”…

Affiliate marketing | Compliance | Marketing | Sweden | Sweden Gaming Authority