Marketing

YouTube to ban gambling ads on homepage masthead

Google-owned video platform also bans alcohol and political banners as it beefs up marketing restrictions policy

Google will stop accepting advertisements on its YouTube masthead ad space from the gambling industry. The YouTube masthead is one of the most prominent pieces of advertising real estate on the internet in the shape of a large, rectangular banner across the top of the video platform’s homepage. From 21 June, ads featuring gambling-related content…

Advertising | Google | Marketing | Online gambling | Problem gambling | Regulation | YouTube

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