Marketing

‘When the fun stops’ messaging fails to reduce gambling, report finds

New University of Warwick study reveals bettors unaffected by RG-led messaging

The Senet Group’s ‘When the fun stops, stop’ campaign does not have any “significant” effect on changing gambling habits, according to a new report from the University of Warwick. Researchers from the university’s psychology department conducted a survey which aimed to mimic the effect that online gambling advertising has on players. A total of 506…

GambleAware | Marketing | Responsible gambling | safer gambling | Senet Group | Social responsibility

Latest