Marketing

UK advertising watchdog mulls ban on usage of children in lottery ads

Consultation changes target “disproportionate impact” of restrictions on smaller lotteries

The Committee of Advertising Practice (CAP) has launched a consultation on the use of children in lottery ads, amid concerns about appealing to under-16s. At present, lottery advertising may include children if that individual is not featured gambling or playing a “significant” role. Ads that exclusively feature lottery good causes and feature no “explicit encouragement”…

Advertising | Children | Committee of Advertising Practice | Consultation | Lottery | Marketing | UK

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