UK advertising watchdog mulls ban on usage of children in lottery ads

Consultation changes target “disproportionate impact” of restrictions on smaller lotteries

The Committee of Advertising Practice (CAP) has launched a consultation on the use of children in lottery ads, amid concerns about appealing to under-16s. At present, lottery advertising may include children if that individual is not featured gambling or playing a “significant” role. Ads that exclusively feature lottery good causes and feature no “explicit encouragement”…

Advertising | Children | Committee of Advertising Practice | Consultation | Lottery | Marketing | UK