Tombola’s I’m a Celebrity ad falls foul of ASA

Regulator rules operator had not taken “reasonable steps” to ensure ads were not viewed by under 18s

An advertisement for tombola arcade appearing on the I’m a Celebrity... Get Me Out of Here app has been ruled as inappropriately targeting under 18s by the Advertising Standards Authority (ASA). The ad, which first appeared in November 2018, enabled users to watch video clips featuring slogans encouraging individual to play the company’s slot and…

Advertising | Advertising Standards Authority | Regulation | Tombola


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