Swedish trade associations unveil “moderate” marketing guidelines

BOS and SPER launch nine-point code of conduct for Swedish operators

Sweden’s two largest gambling trade associations, the Swedish Gambling Association (SPER) and Swedish Trade Association for Online Gambling (BOS) have unveiled an advertising code of conduct for their members. The marketing guidelines, which cover nine points, come as a response to Sweden’s Minister of Civil Affairs Ardalan Shekarabi’s calls for curbs on so-called “aggressive” marketing…

Advertising | Marketing | Online gambling | Sweden | Swedish Consumer Agency | Swedish Gambling Authority | Swedish Parliament