Regulation

Svenska Spel censured by Swedish Consumer Agency over lottery advertising

Ombudsman rules lottery TV spot is a form of advertising following BOS complaint

Svenska Spel has been warned by the Swedish Consumer Agency (KO) that a lottery-themed TV spot broadcast constitutes advertising and must include responsible gambling messaging. It concerns the Trisskrapet broadcast, which appears on free-to-air Swedish TV channel TV4 during its morning magazine show (Nyhetsmorgon), in which guests play Svenska Spel scratchcards. In its judgement, KO…

Advertising | Lottery | Regulation | Svenska Spel | Sweden | Swedish Consumer Agency

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