Sportsbet sues CrownBet over rebrand

Paddy Power’s Australian business bemoans “flagrant disregard” shown by CrownBet over change to “substantially similar” Sportingbet name

CrownBet is being sued by Paddy Power’s Australian betting business, Sportsbet, over its attempt to trademark and operate under the “Sportingbet” brand. Sportsbet claims CrownBet is threatening to violate its own trademark by seeking to operate as “Sportingbet” because the names are “substantially similar”. According to Australian law publication Lawyerly, the Sportsbet suit filed on…

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